Below you'll find a list of all posts that have been categorized as “Graphic Design London”
If you have ever heard terms like value, premium, high-end or luxury used in branding conversations, you may have wondered what they actually mean in practice. These words are often used casually, but they describe something very important: positioning. Positioning is the place your brand occupies in the minds of your audience, especially in relation to competing alternatives. It shapes …
In the world of luxury branding, detailed logos are experiencing a resurgence. While many heritage brands have always embraced ornate marks—think crests, monograms, intricate emblems—there is a renewed appetite for richness, craftsmanship and storytelling expressed through fine detail. But designing a detailed luxury logo well is a different discipline from designing a simple geometric mark. The challenge is not only …
The luxury sector is entering a new aesthetic cycle—one shaped not by minimalism or the flat design movement of the 2010s, but by a renewed appreciation for heritage, craft and detail. As competition intensifies in the high-end market, brands are seeking ways to differentiate themselves visually, and many are rediscovering what made their identities powerful in the first place: rich …
If you live locally to Barnet in North London (as I have for over 10 years now), be sure to look out for Noel Café; a high end coffee shop which will be occupying the space just opposite the large Sainsburys, across from New Barnet rail station. It’s always a pleasure to work with local businesses, and I was delighted …
Another look at the brand identity and logo design process behind the scenes – this time for Old Bank Coffee House. One of the primary functions of a logo is to identify – and in a world saturated with brands, this is increasingly challenging. That’s why I love logo’s which tie into a brands unique story, and that was certainly …
https://youtu.be/UWp0bM7vRUM Some of my favourite graphic and web design projects over the last few years – with a pinch of packaging! I’m often asked by design students “what should I include in my portfolio”? Or “how varied should I be with the work I show”? The best way to answer that, is to show you what I’ve decided to include …
For brand identity designers, one of the best ways to take your work to the next level is by focusing, not just on the concepts you’re creating; but the strategy behind them, WHY you’re creating them. All too often as freelancers, in efforts to ensure the project fits a clients budget – we’ll be tempted to charge straight in with …
Your marketing efforts could be compared to an orchestra, where it’s the combined results of several instruments playing in harmony that lead to success. If just one instrument is off, it can destroy everyone else’s efforts in short order. The conductor? Well that’s usually a marketing agency, expert, or – these days for small businesses – often the business owner …
For those of you who’d prefer to sit back and enjoy viewing examples of my recent work without having to navigate across any pages. A fair mixture of my work on Luxury brands, Corporates and some specialised work for Photographers is included here. Enjoy! https://youtu.be/dQoT5PPGzEU
Start Your Journey as a Freelance Graphic Designer (CLICK HERE) Check out my new class on Skillshare, just click the link above. Skillshare is a great way to develop your skillset at a time and a pace convenient to you. I’ve used it for many years, and when they invited me to create my own class I was excited to take …
Getting your startup off the ground can be overwhelming, with so much to do and often a limited timeframe to do it. Establishing a professional brand identity is an important factor, and not one that should be overlooked. Even at the earlier stages, having your branding in place sends a positive message to potential investors and shows that you are …
Your website is a crucial part of your business. It pulls together different elements of your branding and lets people know you exist. A great website gets noticed by search engines for all the right reasons and can greatly improve your return on investment. A poor website has exactly the opposite effect. Given this, choosing the right freelance web designer …
Are you a new business trying to carve out a space in your sector? Or, an established business that is experiencing less online traffic? These are just two situations that mean you need to look at your graphic design. Your brand is essential to getting you noticed and putting across your image to your prospective customers. Graphic design London and …
Unless you work in the graphic design industry, understanding the finer details of design for your website may be overwhelming. However, it is essential to get these details right if your website is to stand out for the right reasons. If you don’t have the skills and experience needed, then one answer is to hire a freelance graphic designer in …
“Hi you’re a graphic designer aren’t you? I’m not sure if this is something you can help with, I’m looking for…” is the opening sentence of many a phone call I receive. So I thought I’d write this article to briefly outline the different services a graphic designer might provide (although dependent on their individual specialization) Print Design. If you’re looking …
