It was a pleasure working with London Brewery to develop their new brand identity along with packaging design for their new range of Pale Ale; British Pride.
Case Study
Opportunity
London Brewery set out to pair a confident brand voice with packaging that reads instantly in any context—on shelf, on a bar, or online—while leaving room for future beers and limited editions.
Objectives
- Establish a distinctive brand signature that carries across primary packs and supporting materials.
- Create a clear range system so individual SKUs are easy to recognise and extend.
- Define a hierarchy that keeps the brand, beer name and key information effortlessly scannable.
- Deliver production-ready artwork and simple rules to ensure consistency at every reprint.
Insight & Strategy
Great brewery identities feel purposeful and collectible. We centred the system on a strong brand block and a modular layout that balances impact from a distance with refined detail up close. Colour, typography and graphic elements work together to signpost each beer while keeping the family unmistakably connected.
Identity Solution
- Core Mark & Wordmark: A bold, clean signature designed to anchor every label and collateral piece.
- Range Architecture: A modular grid and colour logic that differentiate ranges while preserving family likeness.
- Typography: A disciplined pairing that supports quick reads for names and key facts, with secondary styles for supporting copy.
- Packaging Layouts: Front “hero” panels for strong first impression; structured side/back panels for orderly information.
- Production Toolkit: Print-ready files with clear safe areas, minimum sizes and usage notes for reliable results across runs.
Competitive Edge Now
The brand presents with confidence and clarity. Consistent placement of the mark and a purposeful layout create strong recognition, while the range system makes it straightforward to add new releases without redesigning from scratch.
What This Enables (forward-looking, no invented metrics)
A robust platform for seasonal drops, collaborations and merchandise—ready for retail photography, e-commerce listings and point-of-sale materials—so London Brewery can grow its lineup while maintaining a cohesive, premium presence.
