Silvia O. Lugo is a talented newborn & maternity photographer based in South Florida, providing not only stunning photography, but an experience to remember. I was delighted when Silvia contacted me, and our objective was ultimately to ensure her brand identity reflected the high end service she provides.
We explored ways of raising the percieved value of her brand – while ensuring the relaxed, friendly atmosphere she creates is also alluded to.
After evaluting a number of potential concepts that we really liked, we arrived at one in particular that really ticked every box in the brand strategy. A classic, elegant typeface combined with a stylish yet playful script, signed off with two hearts (a play on the brand name) – combines the promise of a high end experience with the bubbly personality Silvia brings to every photoshoot.
The dusty pink combined with pale silver offered a sophisticated take on the previous colour palette; white & bright pink.
As a finishing touch, we created a repeatable pattern from the signature; the perfect decorative element to create a bespoke wrapping paper.
