Freelance Graphic Designer London Navigation
  • HOME
  • ABOUT ME
  • PORTFOLIO
  • SERVICES
    • Brand Identity Design
    • Logo Design
    • Web Design
    • Digital & Print Design
    • Packaging Design
    • Design for Photographers
    • Design for Corporate Brands
  • LEARN DESIGN
  • BLOG
    • Blog
    • Graphic Design London
      • Freelance Web Designer London
        • Responsive Web Design London
        • Freelance Website Designer London
        • WordPress Web Design London
      • Freelance Graphic Designer London
        • Graphic Design Service London
        • Graphic Design London UK
        • Graphic Design North London
      • Logo Design London
        • Best Logo Designers London
        • Freelance Logo Designer London
        • Bespoke Logo Design London
      • Web Design North London
        • North London Web Design
        • North London Web Designers
        • Web Design Barnet
  • CONTACT
  • HOME
  • ABOUT ME
  • PORTFOLIO
  • SERVICES
    • Brand Identity Design
    • Logo Design
    • Web Design
    • Digital & Print Design
    • Packaging Design
    • Design for Photographers
    • Design for Corporate Brands
  • LEARN DESIGN
  • BLOG
    • Blog
    • Graphic Design London
      • Freelance Web Designer London
        • Responsive Web Design London
        • Freelance Website Designer London
        • WordPress Web Design London
      • Freelance Graphic Designer London
        • Graphic Design Service London
        • Graphic Design London UK
        • Graphic Design North London
      • Logo Design London
        • Best Logo Designers London
        • Freelance Logo Designer London
        • Bespoke Logo Design London
      • Web Design North London
        • North London Web Design
        • North London Web Designers
        • Web Design Barnet
  • CONTACT
Portfolio The Orchid – Brand Identity Design
Orchid-Luxury-Elegant-Brand-Identity-Branding01

The Orchid – Brand Identity Design

Brand Identity Design for The Orchid – a natural spa and wellness center. The spa features a botanical garden and hot stone treatments, which both provided fitting inspiration for the colour palette and tone we wanted to convey, with natural green, sand, ivory and slate grey.

Tucking ‘The’ inside the ‘O’ of Orchid ensures attention is not focused on the word ‘the’, and ensured the aesthetic balance of the logo wasn’t thrown off in efforts to include it. A flowing ligature between the ‘R’ and ‘C’ softens the logo, while a stylised treatment for the ‘H’ ‘I’ and ‘D’ ensures these characters interact with each other in an interesting way.

The submark combines the first 3 letters to form an abreviated version of the brandname, which provides a versatile option for a range of situations where the primary logo could be replaced by the submark. We also created a repeating pattern based on the submark.

Orchid-Luxury-Elegant-Brand-Identity-Branding01 Orchid-Luxury-Elegant-Brand-Identity-Branding01 Orchid-Luxury-Elegant-Brand-Identity-Branding01 Orchid-Luxury-Elegant-Brand-Identity-Branding01 Orchid-Luxury-Elegant-Brand-Identity-Branding01 Orchid-Luxury-Elegant-Brand-Identity-Branding01 Orchid-Luxury-Elegant-Brand-Identity-Branding01 Orchid-Luxury-Elegant-Brand-Identity-Branding01 Orchid-Luxury-Elegant-Brand-Identity-Branding01

Share this:

  • Share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • More
  • Click to share on Google+ (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on StumbleUpon (Opens in new window)

Related

Tags

  • botanical
  • hot stones
  • ivory
  • natural green
  • sand
  • slate grey
  • spa
  • spa brand identity
  • spa logo
  • wellness
  • wellness logo

Share this Project

  • HOME
  • About
  • Brand Identity
  • Logo Design
  • Web Design
  • Digital & Print Design
  • Design for Corporate Brands
  • Portfolio
  • Squarespace Websites
  • WordPress Websites
  • Learn Design
  • Contact

© 2010-2023 JM Graphic Design

020 7993 4375

169a Victoria Road, Barnet, London EN4 9PA

View our Privacy & Cookie Policy

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy policy