I was commissioned to create a Brand Book / Manual & Full Branding for the Portrait Boutique London. They are a high end female portraiture studio, offering a bespoke service for a discerning clientele. Brand Identity, Logo Design, colour scheme, typography and usage are all outlined in this brand book. The Brand is minimal, minimalist, simple, dark, gold, white, refined, elegant and clean.
This was very much a collaborative project, with Hannah Simpson providing some stunning visual elements for use in the Branding. Nobody knows your business better than you do, & as is so often the case, the more involved you become in the branding process; the better the outcome.
Case Study
Opportunity
Operating in the luxury photography sector, The Portrait Boutique London needed an identity that would capture elegance, trust and exclusivity. With clientele investing in timeless, high-value portraits, the brand had to immediately signal artistry and refinement, while remaining versatile across print, digital and in-studio applications.
Objectives
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Create a distinctive mark that balances sophistication with approachability.
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Develop a typographic system that feels editorial yet highly legible.
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Build a colour world that communicates luxury without cliché.
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Ensure scalability across touchpoints—from signage to watermarks.
Insight & Strategy
Clients entering this space are drawn to discretion, craft and prestige. We focused on creating a visual language that positions the boutique more like a luxury fashion house than a traditional photography studio. Generous spacing, finely tuned letterforms and restrained colour palette communicate authority and timeless appeal.
Identity Solution
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Logotype: A finely balanced serif wordmark, crafted for elegance and recognition, with subtle detailing that creates memorability without ornament.
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Submark: A compact monogram derived from the initials, perfect for watermarking images, social avatars and packaging.
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Palette: A muted scheme of soft ivory, warm taupe and deep charcoal, projecting luxury through understatement.
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System: Horizontal and centred lockups, guidance for reversed use, and minimum-size standards to protect clarity across varied formats.
Competitive Edge Now
While many portrait studios lean casual or overly decorative, The Portrait Boutique London presents a refined, fashion-led identity that elevates perceived value from first contact. It is understated yet memorable, carrying the brand comfortably into high-end territory.
What This Enables
Consistent and confident presentation across the boutique’s website, printed materials, in-studio collateral and, most importantly, on the portraits themselves—strengthening the brand’s positioning as a premier destination for luxury photography in London.
I specialise in branding, logo and web design for photographers – see some other projects I’ve worked on in the Photography industry here.