Brand Identity design for Victoria Bushell Consulting – specialising in brand, strategy and marketing consultancy within the entertainment, kids, media and licensing industry. With a wealth of experience and impressive resumé, we wanted to create an identity that would immediately convey the weight of Victoria’s expertise. Positioning needed to indicate VBC was the ‘go to’ for small to medium sized companies looking for these services on a regional or global scale.
A concept we explored was based around Victoria having a 360 degree view of the industry, having worked in an agency, as a licensor and also licensee – and so a key part of the value proposition was insightful, fresh, creative thinking. We felt a circle, or circular element to the logo would be the perfect way to convey this in an abstract fashion.
The colour palette was carefully selected to compliment various brand messages. A bright, vibrant orange accent is the perfect indication of a dynamic, passionate, creative experience – while also adding strength to the primary brand message; ‘maximise your potential’. A deep, rich blue, conveying a sense of trust, and the serious, strategic, and pragmatic elements of the brand.