Brand Identity design for Victoria Bushell Consulting – specialising in brand, strategy and marketing consultancy within the entertainment, kids, media and licensing industry. With a wealth of experience and impressive resumé, we wanted to create an identity that would immediately convey the weight of Victoria’s expertise. Positioning needed to indicate VBC was the ‘go to’ for small to medium sized companies looking for these services on a regional or global scale.
A concept we explored was based around Victoria having a 360 degree view of the industry, having worked in an agency, as a licensor and also licensee – and so a key part of the value proposition was insightful, fresh, creative thinking. We felt a circle, or circular element to the logo would be the perfect way to convey this in an abstract fashion.
The colour palette was carefully selected to compliment various brand messages. A bright, vibrant orange accent is the perfect indication of a dynamic, passionate, creative experience – while also adding strength to the primary brand message; ‘maximise your potential’. A deep, rich blue, conveying a sense of trust, and the serious, strategic, and pragmatic elements of the brand.
Case Study
Opportunity
Independent advisory brands often look interchangeable. Victoria Bushell Consulting needed a visual language that conveys judgment, discretion, and modern polish—projecting senior-level credibility without feeling corporate or cold.
Objectives
- Shape a name-led identity that reads as expert and approachable in equal measure.
- Create recognisable assets for proposals, credentials decks, LinkedIn, and email signatures.
- Maintain clarity at small sizes and on everyday documents (PDF exports, letterheads, invoices).
- Set simple usage rules so the brand stays coherent as services and content expand.
Insight & Strategy
Senior clients buy clarity and confidence. The strategy centred on “quiet authority”: typographic poise, generous spacing, and a compact device for tight spaces—ensuring the brand supports Victoria’s voice rather than competing with it.
Identity Solution
- Wordmark: A refined typographic logotype with measured letterspacing for a composed, editorial feel in headers and document covers.
- Monogram/Submark: A compact mark for avatars, slide footers, and seals—built from the core letterforms to keep recognition high.
- Palette: Professional neutrals with a vibrant orange accent to guide hierarchy across print and digital.
- System Rules: Clear space, minimum sizes, and layout guidance tailored to proposals, case studies, and email templates for consistent execution day to day.
Competitive Edge Now
The identity differentiates through restraint: distinctive enough to be remembered, disciplined enough to let content lead. Strong typographic structure improves readability in long-form documents, while the submark provides instant recognition in small or crowded contexts.
What This Enables (forward-looking, no invented metrics)
A credible platform for thought-leadership, polished credentials materials, and targeted outreach—positioning Victoria Bushell Consulting to pitch confidently, build trust quickly, and scale communications without losing coherence.
