Brand Positioning Explained: What Terms Like Value, High-End and Luxury Really Mean

If you have ever heard terms like value, premium, high-end or luxury used in branding conversations, you may have wondered what they actually mean in practice. These words are often used casually, but they describe something very important: positioning. Positioning is the place your brand occupies in the minds of your audience, especially in relation to competing alternatives. It shapes …

book cover and album cover artwork art illustration

Logo Design & Book Cover Artwork for WithLove.London

With Love Dot London are location photographers who create experiences in London. With their flagship shoot style inspired by fashion, they commissioned me to create a Mobile friendly website that would look and feel just like a high end fashion blog. I also designed the simple but effective logo, and spent a considerable amount of time hand-drawing the signature artwork …