Below you'll find a list of all posts that have been categorized as “Behind the scenes”
Another look at the brand identity and logo design process behind the scenes – this time for Old Bank Coffee House. One of the primary functions of a logo is to identify – and in a world saturated with brands, this is increasingly challenging. That’s why I love logo’s which tie into a brands unique story, and that was certainly …
https://youtu.be/UWp0bM7vRUM Some of my favourite graphic and web design projects over the last few years – with a pinch of packaging! I’m often asked by design students “what should I include in my portfolio”? Or “how varied should I be with the work I show”? The best way to answer that, is to show you what I’ve decided to include …
For brand identity designers, one of the best ways to take your work to the next level is by focusing, not just on the concepts you’re creating; but the strategy behind them, WHY you’re creating them. All too often as freelancers, in efforts to ensure the project fits a clients budget – we’ll be tempted to charge straight in with …
View the class preview here; https://youtu.be/oov9SECPZmA View the full class on Skillshare here; https://skl.sh/3c98Jdi Do you wish you could stream-line your brand identity design process? Do you still struggle to consistently produce great results within a reasonable timeframe? Wonder how to scale the entire identity design process down to meet your clients needs/budgets? Or are you interested …
For those of you who’d prefer to sit back and enjoy viewing examples of my recent work without having to navigate across any pages. A fair mixture of my work on Luxury brands, Corporates and some specialised work for Photographers is included here. Enjoy! https://youtu.be/dQoT5PPGzEU
Even before the Corona Virus outbreak, many of my clients have preferred meeting virtually – via Skype, Whatsapp video etc. It saves time, money, is better for the environment (lower carbon footprint due to no commute) and in light of the COVID-19 outbreak; is now a little safer for all! Is it as effective as meeting in person? You may …
Start Your Journey as a Freelance Graphic Designer (CLICK HERE) Check out my new class on Skillshare, just click the link above. Skillshare is a great way to develop your skillset at a time and a pace convenient to you. I’ve used it for many years, and when they invited me to create my own class I was excited to take …
Getting your startup off the ground can be overwhelming, with so much to do and often a limited timeframe to do it. Establishing a professional brand identity is an important factor, and not one that should be overlooked. Even at the earlier stages, having your branding in place sends a positive message to potential investors and shows that you are …
What is the process for a brand identity project? What steps does a Graphic Designer take to create a logo? How long does it take to have a website developed? All good questions… Having a clear, tried and tested process is important for both you the designer and your clients. It adds a layer of transparency to the entire project …
