photographer-brand-identity-designer

Startup Branding / Brand Identity

Getting your startup off the ground can be overwhelming, with so much to do and often a limited timeframe to do it. Establishing a professional brand identity is an important factor, and not one that should be overlooked. Even at the earlier stages, having your branding in place sends a positive message to potential investors and shows that you are …

Lead Magnets

Lead Magnets – Tips for an effective Promotional Pop-up

Lead Magnets, Promotional Pop-ups, Opt-in Forms, Subscription Incentives… all different names for the same thing; essentially something you offer potential buyers, clients or followers in exchange for their contact information. There are a number of ways to go about this, but here are some tips to ensure you succeed: Make it pop! Expecting Photography (shown above) is a great example; …

Cover Image

Adobe Illustrator Tip – Using the Shape Builder

When you’re in the zone and trying to explore concepts as fast as they come to you, speed is everything. Nothing lets you throw simple shapes together to explore concepts like the shape builder in Illustrator… here’s how: We’ll assume you’ve sketched out an idea but now need to quickly build it digitally and experiment with a number of iterations.  The great …

white blank billboard poster indoor

Art Expo Poster Design – HP SmartStream D4D – Beta Testing

HP have come up with a truly exciting innovation for designers; an Adobe Illustrator plugin which allows you to randomise certain elements of your design – providing an almost infinite number of possibilities. It also means you could create a series of posters, beer bottles, or other item of packaging where every single version was unique. That just wouldn’t have been possible in …

freelance graphic design tools and software

Tools of the Trade

Tools of the trade for a freelance designer? I know what you’re going to say; “A 15”macbook pro, Wacom tablet, Adobe CC subscription”. Yes, absolutely. I’m sure 9 of out 10 designers use those invaluable tools 365 days a year… I’m one of them. But what they don’t tell you when you embark on your journey as a freelance graphic …

Design process branding brand identity web design. Road map, project checklist, infographic

Design Processes – a road-map for Branding & Web Design

What is the process for a brand identity project? What steps does a Graphic Designer take to create a logo? How long does it take to have a website developed? All good questions… Having a clear, tried and tested process is important for both you the designer and your clients. It adds a layer of transparency to the entire project …

Business-Cards jmg

Behind the Scenes; new branding for JM Graphic Design

In line with my updated branding, I’ve completed a cosmetic overhaul of the entire JM Graphic Design website. I also created a brand manual – which may seem unnecessary as I am in creative control of my own branding and marketing material; however keeping branding consistent is essential and even a designer can lose track of the initial design decisions, …