Lead Magnets, Promotional Pop-ups, Opt-in Forms, Subscription Incentives… all different names for the same thing; essentially something you offer potential buyers, clients or followers in exchange for their contact information. There are a number of ways to go about this, but here are some tips to ensure you succeed: Make it pop! Expecting Photography (shown above) is a great example; …
Russ Jackson Photography – Website Design
Russ Jackson is an extremely talented photographer with a successful North London studio, specialising in newborn photography. Russ wanted to create a unique brand identity which would really appeal to his target audience, but also a website that would meet all the needs of his rapidly expanding business. The website needed to reflect his new brand architecture; with Newborn, Portrait, Maternity …
Tools of the Trade
Tools of the trade for a freelance designer? I know what you’re going to say; “A 15”macbook pro, Wacom tablet, Adobe CC subscription”. Yes, absolutely. I’m sure 9 of out 10 designers use those invaluable tools 365 days a year… I’m one of them. But what they don’t tell you when you embark on your journey as a freelance graphic …
The Portrait Boutique London – Brand Identity Design
I was commissioned to create a Brand Book / Manual & Full Branding for the Portrait Boutique London. They are a high end female portraiture studio, offering a bespoke service for a discerning clientele. Brand Identity, Logo Design, colour scheme, typography and usage are all outlined in this brand book. The Brand is minimal, minimalist, simple, dark, gold, white, refined, …
Logo Design & Book Cover Artwork for WithLove.London
With Love Dot London are location photographers who create experiences in London. With their flagship shoot style inspired by fashion, they commissioned me to create a Mobile friendly website that would look and feel just like a high end fashion blog. I also designed the simple but effective logo, and spent a considerable amount of time hand-drawing the signature artwork …