Lead Magnets

Lead Magnets – Tips for an effective Promotional Pop-up

Lead Magnets, Promotional Pop-ups, Opt-in Forms, Subscription Incentives… all different names for the same thing; essentially something you offer potential buyers, clients or followers in exchange for their contact information. There are a number of ways to go about this, but here are some tips to ensure you succeed: Make it pop! Expecting Photography (shown above) is a great example; …

russ-jackson-photography Newborn photography website

Russ Jackson Photography – Website Design

Russ Jackson is an extremely talented photographer with a successful North London studio, specialising in newborn photography. Russ wanted to create a unique brand identity which would really appeal to his target audience, but also a website that would meet all the needs of his rapidly expanding business. The website needed to reflect his new brand architecture; with Newborn, Portrait, Maternity …

freelance graphic design tools and software

Tools of the Trade

Tools of the trade for a freelance designer? I know what you’re going to say; “A 15”macbook pro, Wacom tablet, Adobe CC subscription”. Yes, absolutely. I’m sure 9 of out 10 designers use those invaluable tools 365 days a year… I’m one of them. But what they don’t tell you when you embark on your journey as a freelance graphic …

the_portrait_boutique_london_brand_identity01

The Portrait Boutique London – Brand Identity Design

I was commissioned to create a Brand Book / Manual & Full Branding for the Portrait Boutique London. They are a high end female portraiture studio, offering a bespoke service for a discerning clientele. Brand Identity, Logo Design, colour scheme, typography and usage are all outlined in this brand book. The Brand is minimal, minimalist, simple, dark, gold, white, refined, …

book cover and album cover artwork art illustration

Logo Design & Book Cover Artwork for WithLove.London

With Love Dot London are location photographers who create experiences in London. With their flagship shoot style inspired by fashion, they commissioned me to create a Mobile friendly website that would look and feel just like a high end fashion blog. I also designed the simple but effective logo, and spent a considerable amount of time hand-drawing the signature artwork …

web design - cameo photography

Wedding Photography Website – for London based Cameo Photography

I was commissioned to design and develop a Wedding Photography London Website – for London based Cameo Photography. The site ties in beautifully with the new branding created for the wedding division of the business, using soft pastel colours, classic typefaces and a textured background to mimic the Italian Gesso Paper used in their stationary. Cameo have been wedding photographers …