Below you'll find a list of all posts that have been categorized as “Branding / Brand Identity”
Branding is who you are: your identity, your positioning, and the impression you leave in people’s minds. Marketing is how you reach people: the campaigns, channels and activity that put you in front of your audience and encourage them to act. You can have one without the other, but you shouldn’t. Branding without marketing goes unseen. Marketing without branding is quickly forgotten. To reach your potential, you need both, working in proportion.
If you have ever heard terms like value, premium, high-end or luxury used in branding conversations, you may have wondered what they actually mean in practice. These words are often used casually, but they describe something very important: positioning. Positioning is the place your brand occupies in the minds of your audience, especially in relation to competing alternatives. It shapes …
Another look at the brand identity and logo design process behind the scenes – this time for Old Bank Coffee House. One of the primary functions of a logo is to identify – and in a world saturated with brands, this is increasingly challenging. That’s why I love logo’s which tie into a brands unique story, and that was certainly …
For brand identity designers, one of the best ways to take your work to the next level is by focusing, not just on the concepts you’re creating; but the strategy behind them, WHY you’re creating them. All too often as freelancers, in efforts to ensure the project fits a clients budget – we’ll be tempted to charge straight in with …
Getting your startup off the ground can be overwhelming, with so much to do and often a limited timeframe to do it. Establishing a professional brand identity is an important factor, and not one that should be overlooked. Even at the earlier stages, having your branding in place sends a positive message to potential investors and shows that you are …
HUBOIS is a high end luxury brand specialising in premium leather goods; from belts to handbags. As the logo would feature prominently on a wide range of goods, it needed to be simple, remain clear at small sizes and work well when embossed or engraved. In my opinion – ALL logos should meet these criteria! However special care was taken to create …
I was commissioned to create a Brand Book / Manual & Full Branding for the Portrait Boutique London. They are a high end female portraiture studio, offering a bespoke service for a discerning clientele. Brand Identity, Logo Design, colour scheme, typography and usage are all outlined in this brand book. The Brand is minimal, minimalist, simple, dark, gold, white, refined, …
As of 21st May 2017… We’ve updated our Branding Gone is the Red & Black colour scheme & thumbprint logo – replaced by a more refined Monogram logo along with a black and white colour palette. Why? To better reflect my approach; simple, clear design which attracts the right kind of attention. The Red logo had been used since 2013, and …
