Below you'll find a list of all posts that have been categorized as “Branding / Brand Identity”
There is a version of the brand identity design process that sounds almost mechanical. Research the business, define the strategy, follow the steps, and a solution appears at the end. In one sense that is true. In another, it misses the part that makes the work worth doing. This is a look behind the scenes at the brand identity for …
A particular kind of enquiry has been reaching me more and more often. A founder has built their website themselves, or generated a set of logo options with AI, or both. They’ve assembled something that, on the face of it, ‘looks’ perfectly ok. Clean, current, and in theory, suitable. And yet they can’t shake the feeling that it isn’t right. …
If you have ever heard terms like value, premium, high-end or luxury used in branding conversations, you may have wondered what they actually mean in practice. These words are often used casually, but they describe something very important: positioning. Positioning is the place your brand occupies in the minds of your audience, especially in relation to competing alternatives. It shapes …
It’s one of the questions I’m asked most often at the end of a logo or brand identity project: “Should I trademark this?” The honest answer is that it depends on what your logo is worth to you, now and in a few years’ time. This guide explains what a trademark actually does, how it differs from copyright, what it …
Branding is who you are: your identity, your positioning, and the impression you leave in people’s minds. Marketing is how you reach people: the campaigns, channels and activity that put you in front of your audience and encourage them to act. You can have one without the other, but you shouldn’t. Branding without marketing goes unseen. Marketing without branding is quickly forgotten. To reach your potential, you need both, working in proportion.
With a luxury or high end brand, every detail is read as a signal. The typeface, the colour, the weight of the paper, the tone of a single sentence: each one tells a discerning audience whether you belong at the level you claim. Brand strategy is how those details get decided on purpose. It is also the stage most often …
Another look at the brand identity and logo design process behind the scenes – this time for Old Bank Coffee House. One of the primary functions of a logo is to identify – and in a world saturated with brands, this is increasingly challenging. That’s why I love logo’s which tie into a brands unique story, and that was certainly …
