The Process Behind the Scenes – Old Bank Coffee House

Another look at the brand identity and logo design process behind the scenes – this time for Old Bank Coffee House. One of the primary functions of a logo is to identify – and in a world saturated with brands, this is increasingly challenging. That’s why I love logo’s which tie into a brands unique story, and that was certainly …

JM Graphic Design Portfolio: Brand Identity, Logo Design & Web Design – with a pinch of packaging!

Some of my favourite graphic and web design projects over the last few years – with a pinch of packaging! I’m often asked by design students “what should I include in my portfolio”? Or “how varied should I be with the work I show”? The best way to answer that, is to show you what I’ve decided to include in …

many blue targets and three arrows hitting the center of the first one, horizontal image, banner style

Brand Strategy for Luxury and high end

For brand identity designers, one of the best ways to take your work to the next level is by focusing, not just on the concepts you’re creating; but the strategy behind them, WHY you’re creating them. All too often as freelancers, in efforts to ensure the project fits a clients budget – we’ll be tempted to charge straight in with …

Conductor directing symphony orchestra with performers on background, hands close-up.

Marketing Impact – Bringing the pieces together

Your marketing efforts could be compared to an orchestra, where it’s the combined results of several instruments playing in harmony that lead to success. If just one instrument is off, it can destroy everyone else’s efforts in short order. The conductor? Well that’s usually a marketing agency, expert, or – these days for small businesses – often the business owner …

Learn Graphic Design Brand Identity Logo Design

2020 Video Portfolio

For those of you who’d prefer to sit back and enjoy viewing examples of my recent work without having to navigate across any pages. A fair mixture of my work on Luxury brands, Corporates and some specialised work for Photographers is included here. Enjoy!  


Startup Branding / Brand Identity

Getting your startup off the ground can be overwhelming, with so much to do and often a limited timeframe to do it. Establishing a professional brand identity is an important factor, and not one that should be overlooked. Even at the earlier stages, having your branding in place sends a positive message to potential investors and shows that you are …

Graphic Design London

Do You Need A Graphic Presence?

Are you a new business trying to carve out a space in your sector? Or, an established business that is experiencing less online traffic? These are just two situations that mean you need to look at your graphic design. Your brand is essential to getting you noticed and putting across your image to your prospective customers. Graphic design London and …