Joanne Elizabeth commissioned me to create an elegant, high end brand identity that would position her Newborn & Maternity Photography Studio as offering one of the finest experiences available. The products Jo has carefully sourced from around the world are second to none. Her wealth of experience and passion make her photography incredible. I was very excited to see what we could create together; a brand that would do justice to the amazing experience and images Jo creates for her clients.
We decided on a simple but elegant concept – a word-mark that could be used almost as a seal of quality on products, that would look beautiful if used to proudly present a portfolio box, or work as a subtle watermark on images. We wanted the overall look and feel, the style of the brand to resonate with clients who invest in high end fashion; as we felt the experience created by Joanne Elizabeth Portraits is also premium, bespoke.
Deliverables included stationary design, along with brand guidelines to ensure consistency in using the brand across various mediums, whether digital or in print.