With Love Dot London are location photographers who create experiences in London. With their flagship shoot style inspired by fashion, they commissioned me to create a Mobile friendly website that would look and feel just like a high end fashion blog. As a web designer it’s usual to create a site which collapses responsively to also work on mobile devices; however as withlove.london are targeting users on their mobiles, this site was to be “mobile first”.
I usually build sites powered by WordPress, however I’m a strong believer in delivering the right solution for the right client; and so this site is powered by Squarespace. Squarespace offers less diversity and customisation than WordPress on the whole – however if you’re not afraid to delve into the css and backend, you can still create almost anything. The major advantage of Squarespace sites are the speed you can build them, and the ease with which clients can make changes.
Clean white backgrounds, lots of negative space and bold imagery with a grid based layout were key concepts we developed. The edgy, modern Futura Pt typeface along with the classic Didot typeface for the logotype created plenty of reference to modern fashion magazines.
As well as the website, I also designed the simple but effective logo, and spent a considerable amount of time hand-drawing the signature artwork for the brand; a fine-liner style sketch of London’s most famous landmarks. I then overlaid text on the artwork with a silk-screen effect. The artwork forms the cover of a digital book each and every client will receive along with their 2 hour photo-shoot.
The concept has been well received and remains a favourite recommended experience by concierges at many of almost 80 of London’s 5 star hotels.
Case Study
Opportunity
With Love Dot London set out to pair a high-fashion editorial feel with a truly mobile-first experience—uniting a bespoke logo and signature artwork with a site that looks and reads like a premium fashion blog.
Objectives (Business + User)
- Design a mobile-first website for on-the-go visitors while preserving a refined editorial aesthetic.
- Showcase location-based, fashion-inspired photography with bold, cinematic presentation.
- Make next steps effortless: browse shoots, understand the experience, and enquire/booking paths.
- Provide a CMS that is fast to build and simple for client updates.
UX Insight & Strategy
Most visitors arrive on phones, so the structure was planned from small screens up: touch-friendly navigation, concise sections, and a grid that elevates imagery. The tone follows fashion editorial—clean pacing, generous white space, and headline copy that frames each visual story.
Design System & Content
- Typography: Futura PT for UI and headings to deliver a crisp, modern edge; a classic Didot treatment for the logotype to evoke fashion-magazine heritage.
- Layout & Palette: Clean white backgrounds, disciplined negative space, and a grid-led composition that lets imagery lead.
- Signature Artwork: Hand-drawn, fine-liner illustration of London landmarks with a silk-screen text overlay—created as a brand asset and used as the cover for each client’s digital book.
- Logo: A simple, elegant wordmark that complements the editorial system and reproduces cleanly across digital and print.
Interaction & Performance
- Platform: Built on Squarespace to deliver quickly and allow client-friendly edits without compromising the crafted layouts.
- Mobile-First Execution: Content hierarchy, image ratios and tap targets tuned for small screens, scaling gracefully to tablet and desktop.
Competitive Edge Now
The combination of fashion-grade typography, a restrained editorial grid, and bespoke London artwork creates a distinctive, memorable presence. The result feels premium on first contact and stays practical for day-to-day content updates.
What This Enables
A cohesive brand and web experience ready for ongoing shoots, partnerships and concierge-driven referrals—positioning With Love Dot London to present its services with polish, expand content over time, and maintain consistency across every touchpoint.
I specialise in branding, logo and web design for photographers – see some other projects I’ve worked on in the Photography industry here.