I was commissioned to create a new website, along with brand identity for PR Films – an acclaimed, London based video production company specialising in weddings, events, corporate films & much more. Our goal was to position PR Films in a way that would reflect the very high level of work they produce, and the high end clientelle they serve.
(Be sure to visit the live site here; prfilms.co.uk)
The brand identity itself, website and brochure were all developed to convey this positioning, allowing the stunning visuals from videos and stills to take center stage – while providing a modern, professional backdrop with a consistent look and feel to compliment them.
The monogram PR is simple but highly effective.
Case Study
Opportunity
An acclaimed London video production company serving high-end clients needed a digital presence that instantly reflects the calibre of its work. Most production sites over-design the interface or underplay the footage. We aimed for a brand-and-web system that showcases films first, while projecting professionalism and polish.
Objectives (Business + User)
-
Present weddings, events and corporate films with gallery-level clarity.
-
Communicate premium positioning from the first scroll.
-
Keep enquiry paths obvious for both private and corporate clients.
-
Maintain a cohesive look across website, identity and brochure.
UX Insight & Strategy
Prospects watch seconds, not minutes, before deciding to engage. We structured a “show, then guide” journey: immediate visual proof via hero/showreel moments → concise service framing → curated highlights → clear next steps. Navigation stays predictable; CTAs are low-friction and unambiguous.
Design System & Content
The identity, website and brochure were designed together so everything feels of a piece. A restrained typographic system and a neutral, modern palette act as a calm backdrop that flatters colour-critical footage. The PR monogram operates as a compact signature for small contexts (favicon, watermark, badge) while the wordmark carries authority at larger sizes. Copy is concise and professional; imagery and stills are framed to let the work lead.
Interaction & Performance
Motion is subtle and purposeful—cues that help readers progress without stealing attention from the films. Image/video handling is optimised for fidelity and speed, with components that make adding new projects straightforward without breaking layout rhythm. Accessibility and contrast are considered to protect clarity across devices.
Why identity → website mattered here
Creating the brand identity in tandem with the website provided ready-made rules for spacing, hierarchy and tone. That cohesion shortens design cycles, reduces subjective rework, and ensures the site, brochure and logo system speak the same visual language.
Competitive Edge Now
Compared with template-heavy production sites, PR Films presents as considered and premium. The work takes centre stage, the interface reads quietly confident, and enquiry routes are easy for both private and corporate buyers.
What This Enables
A platform that elevates perceived value, supports both reels and project-based storytelling, and scales with new work—preserving a consistent, high-calibre voice across web, identity and printed collateral.
