I was commissioned to provide Logo design for the startup boutique; The Beauty Stop – London. We tried a range of concepts, arriving at simple, elegant solution. It’s so important a logo works equally well across a wide range of applications; from a shop window to social media.⠀
Case Study
Opportunity
Neighbourhood beauty brands often lean on cute scripts and colour trends that date quickly. The Beauty Stop needed a logo that reads boutique and trustworthy on first sight — elegant enough for packaging, clear enough for signage and social.
Objectives
- Establish a refined, memorable mark that signals care and professionalism.
- Create assets that work from shopfront and loyalty cards to Instagram avatars.
- Maintain legibility at small sizes and on textured substrates (labels, bags).
- Provide simple usage rules so the identity stays consistent as services grow.
Insight & Strategy
Clients choose salons that feel clean, competent, and welcoming. We positioned The Beauty Stop around “considered simplicity”: a typography-first logo with a compact submark, designed to convey calm confidence rather than trend-driven decoration.
Identity Solution
- Wordmark: A balanced, contemporary logotype with controlled spacing for clarity across fascia, print, and digital.
- Submark/Seal: A condensed emblem for stamps, stickers, and social profiles where space is tight.
- Palette & Tone: A restrained, softly premium colour approach that keeps focus on service and hygiene cues.
- System Rules: Clear-space, minimum sizes, and placement guidance for packaging, appointment cards, and signage to preserve impact.
Competitive Edge Now
The identity avoids overused beauty clichés, presenting The Beauty Stop as polished and dependable. The straightforward, well-spaced typography improves readability on small labels and forms, while the submark delivers instant recognition across touchpoints.
What This Enables (forward-looking, no invented metrics)
A versatile foundation for service menus, treatment kits, gift cards, and social campaigns — positioning the brand to expand offerings and maintain a cohesive, premium presence online and in-store.
