Freelance Graphic Designer London Navigation
  • HOME
  • ABOUT ME
  • PORTFOLIO
  • SERVICES
    • Brand Identity Design
    • Logo Design
    • Web Design
    • Digital & Print Design
    • Packaging Design
    • Design for Photographers
    • Design for Corporate Brands
  • LEARN DESIGN
  • BLOG
    • Blog
    • Graphic Design London
      • Freelance Web Designer London
        • Responsive Web Design London
        • Freelance Website Designer London
        • WordPress Web Design London
      • Freelance Graphic Designer London
        • Graphic Design Service London
        • Graphic Design London UK
        • Graphic Design North London
      • Logo Design London
        • Best Logo Designers London
        • Freelance Logo Designer London
        • Bespoke Logo Design London
      • Web Design North London
        • North London Web Design
        • North London Web Designers
        • Web Design Barnet
  • CONTACT
  • HOME
  • ABOUT ME
  • PORTFOLIO
  • SERVICES
    • Brand Identity Design
    • Logo Design
    • Web Design
    • Digital & Print Design
    • Packaging Design
    • Design for Photographers
    • Design for Corporate Brands
  • LEARN DESIGN
  • BLOG
    • Blog
    • Graphic Design London
      • Freelance Web Designer London
        • Responsive Web Design London
        • Freelance Website Designer London
        • WordPress Web Design London
      • Freelance Graphic Designer London
        • Graphic Design Service London
        • Graphic Design London UK
        • Graphic Design North London
      • Logo Design London
        • Best Logo Designers London
        • Freelance Logo Designer London
        • Bespoke Logo Design London
      • Web Design North London
        • North London Web Design
        • North London Web Designers
        • Web Design Barnet
  • CONTACT
Portfolio The Royal Pooch Boutique – Brand Identity Design
luxury-brand-identity-pet-brand-logo-design00

The Royal Pooch Boutique – Brand Identity Design

It was truly a pleasure to work with The Royal Pooch Boutique to develop their new brand identity. Offering a range of clothing and accessories for 4 legged friends at a standard and level of quality equal to leading human fashion labels, the goal was to convey this and create the correct expectation through the presentation and brand identity design. Using a gold, platinum and charcoal colour palette immediately helps to position a brand as luxurious, but the subtle details are what really make the difference.

An ornate, abstract, lacy flourish serves as the brandmark, with a stunning sub-mark version created for situations where the brand needs to be identified at very small sizes.

Beautifully detailed, yet simple enough to be sewed on clothing.

We wanted to write the words ‘Royal’ and ‘Pooch’ on the same line, however if written with a gap between them, it created an unbalanced feel to the logo. To solve this we two different colours to differentiate one word from the other, and ensure the logo can be read correctly. (Even in black and white, one word would be displayed in a darker tone than the other).

At the very bottom I’ve included at look at some of the ‘runner-up’ concepts, which were strong, but we ultimately discarded in favour of the selected concept.

luxury-brand-identity-pet-brand-logo-design01 luxury-brand-identity-pet-brand-logo-design02 luxury-brand-identity-pet-brand-logo-design03 luxury-brand-identity-pet-brand-logo-design04 luxury-brand-identity-pet-brand-logo-design05 luxury-brand-identity-pet-brand-logo-design05b Dev Concepts Dev Concepts Dev Concepts Dev Concepts luxury-brand-identity-pet-brand-logo-design10 luxury-brand-identity-pet-brand-logo-design11 luxury-brand-identity-pet-brand-logo-design12 luxury-brand-identity-pet-brand-logo-design13 luxury-brand-identity-pet-brand-logo-design14 luxury-brand-identity-pet-brand-logo-design15 luxury-brand-identity-pet-brand-logo-design16 luxury-brand-identity-pet-brand-logo-design17 luxury-brand-identity-pet-brand-logo-design18

Share this:

  • Share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • More
  • Click to share on Google+ (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on StumbleUpon (Opens in new window)

Related

Tags

  • fashion branding
  • fashion logo design
  • gold logo
  • high end fashion
  • high end logo
  • luxury
  • luxury brand identity
  • luxury fashion brand

Share this Project

  • HOME
  • About
  • Brand Identity
  • Logo Design
  • Web Design
  • Digital & Print Design
  • Design for Corporate Brands
  • Portfolio
  • Squarespace Websites
  • WordPress Websites
  • Learn Design
  • Contact

© 2010-2023 JM Graphic Design

020 7993 4375

169a Victoria Road, Barnet, London EN4 9PA

View our Privacy & Cookie Policy

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy policy