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Portfolio Signature London – Brand Identity Design
luxury-brand-identity-design-london09

Signature London – Brand Identity Design

Signature London – providing luxury chaffeurs, concierge, and other services for a decerning clientelle. Sometimes the most obvious solution is actually the most effective – and the concept to play on the brand name and represent ‘Signature’ literally worked very well indeed. To ensure legibility, the full brand name is repeated below the script type; which gave us the freedom to really create something exciting, a dynamic signature with plenty of finésse. Intersecting the full brand name with the signature script allowed us to create a much ‘tighter’ logo lockup than would have been possible otherwise.

We also created a standalone brandmark, taken from the S of the signature script – which can be effectively used at small sizes and in situations where the full logo would appear too small.

The result is a strong, memorable identity that excudes a strong sense of luxury, exclusivity, and an elite level of service.

Developed Concepts Developed Concepts luxury-brand-identity-design-london03 Developed Concepts luxury-brand-identity-design-london05 luxury-brand-identity-design-london06 luxury-brand-identity-design-london07 luxury-brand-identity-design-london08 luxury-brand-identity-design-london09 luxury-brand-identity-design-london10

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Tags

  • chaffeur logo
  • concierge logo
  • luxury
  • signature logo

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