Signature London – providing luxury chaffeurs, concierge, and other services for a decerning clientelle. Sometimes the most obvious solution is actually the most effective – and the concept to play on the brand name and represent ‘Signature’ literally worked very well indeed. To ensure legibility, the full brand name is repeated below the script type; which gave us the freedom to really create something exciting, a dynamic signature with plenty of finésse. Intersecting the full brand name with the signature script allowed us to create a much ‘tighter’ logo lockup than would have been possible otherwise.
We also created a standalone brandmark, taken from the S of the signature script – which can be effectively used at small sizes and in situations where the full logo would appear too small.
The result is a strong, memorable identity that excudes a strong sense of luxury, exclusivity, and an elite level of service.