Brand Identity Design for Tutu Erikitola British Voiceover, an incredible talent delivering a native London accent to your project with a smooth, sophisticated, warm, confident and friendly voice. From commercial to corporate…educational to explainers …and everything in between! We wanted the brand to position Tutu correctly, ensuring she looked the perfect fit for her target audience; high end luxury brands, from the automotive industry to hotels.
We combined a traditionally ‘British’ approach featuring bold, classical elements (such as the gold flourishes) with a contemporary touches (such as the London iconography and type for ‘British Voiceover’) to ensure that rather than a ‘dated’ brand, this felt like a stylish, modern brand with timeless classic influences. A nice hidden touch, is the iconography depicting a teapot – as Tutu is known for her love of tea!
The end result is a brand that clearly communicates key brand messages; British, Traditional, and Luxurious.