Luxury Brand Identity Trends 2026: Logo Design Trends & Predictions

The luxury sector is entering a new aesthetic cycle—one shaped not by minimalism or the flat design movement of the 2010s, but by a renewed appreciation for heritage, craft and detail. As competition intensifies in the high-end market, brands are seeking ways to differentiate themselves visually, and many are rediscovering what made their identities powerful in the first place: rich …