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Do you wish you could stream-line your brand identity design process? Do you still struggle to consistently produce great results within a reasonable timeframe? Wonder how to scale the entire identity design process down to meet your clients needs/budgets? Or are you interested in producing professional identity for clients, but have no idea where to start?
This course offers valuable insights that helped me get better, more consistent results – in half the time I used to spend. I’m sharing this with you, because I wish somebody had guided me through these processes, workflows and techniques sooner. I’ve collected, developed and invented these methods, mainly within the past 3 years working as a freelance graphic designer in london. The class will take you through the entire brand identity design process from start to finish.
– Booking projects, meeting clients and creating contracts
– Research and Strategy
– Concept generation, including sketching, composition and font exploration
– Pitching concepts to your client
– Concept development and refinement
– Final touches and crossing the finish line
– Creating attractive brand guidelines
– Handover and client aftercare
By the end of this course, you’ll be in a position to make a better informed decision about your own design process – and aware of some essential time saving hacks. You’ll spend more of your time creating work your clients will value, and avoid some common time-traps. Your process is something you’ll usually develop over many years of experience, and constantly improve, refine and evolve.