Below you'll find a list of all posts that have been categorized as “Branding / Brand Identity”
It was a real pleasure to create the new brand identity for One Luxury Int – a high end luxury real estate brand founded on a singular principle: to represent only the finest properties and only with the most accomplished agents. The identity needed to exude luxury at a glance, clearly signalling it’s intended positioning as a truly exclusive option …
Uvence was an exciting brand to work with; they offer non-surgical, natural skin rejuvenation using Nanofat. Their clients are a mixture of Doctors who wish to offer the treatment, and patients who are interested in the cosmetic benefits. This required a delicately balanced identity; soft and attractive enough to appeal to patients, with a nod toward the aesthetic of cosmetic …
Brand Identity Design for The Orchid – a natural spa and wellness center. The spa features a botanical garden and hot stone treatments, which both provided fitting inspiration for the colour palette and tone we wanted to convey, with natural green, sand, ivory and slate grey. Tucking ‘The’ inside the ‘O’ of Orchid ensures attention is not focused on the word ‘the’, …
Sea Interiors are a london based, full circle service luxury interior design and construction business, focussing on residential and commercial projects. With a good idea of the logo (in fact an initial version had been created), they commissioned me to refine the current logo, and develop a strong, recognisable brand identity around it. The identity system we created is simple, elegant …
Brand Identity Design for The Luxury Property Show; one of Europe’s leading luxury property events. The Logo features a classically elegant font with a modern twist, while the colour palette of british racing green, soft gold and charcoal / matt black feel rich and indulgant. Of course, we wanted the branding to epitopise luxury, something to immediately resonate with the intended …
It was a pleasure to partner with 27.9 Fragrance to develop their brand identity and the packaging design for their flagship range of luxury candles. Founded in 2018 in Nashville, TN, the brand is positioned as a highly indulgent, sensorial fragrance experience — one defined by craftsmanship, intention and elevated detail. To frame the creative direction, it is worth quoting …
I was approached to create Brand Identity for The Harley Surgeon; a facial plastics and aesthetics clinic based in London. It features a hollistic approach, encouraging patients to accentuate their natural beauty and strongest facial features by both non surgical and surgical techniques. They focus on skincare, facial plastics and aesthetics but also nutrition and well being. The brand needed to be positioned as …
It was a real pleasure to work with Rose Narmani Luxury Interiors to create their new brand identity, which includes an attractive ‘RN’ monogram logo. The design process often yields the best results when it is collaborative, and that was certainly the case throughout this project. We fell in love with the idea of an ‘RN’ monogram, which was treated with …
Logo Design for AfriChique – a lifestyle company specialising in home accessories such as; napkins, tablecloth, soft furnishings and tableware. The logo we developed is minimalist, elegant, and the perfect compliment to a range of textures used in the fabrics to be presented. Case Study OpportunityIn lifestyle home accessories, richly textured materials can overpower fussy branding. There was space for a …
We wanted the new Brand Identity for Arheus Dental to celebrate the it’s physical location in Edinburgh; a Scotish city with a rich heritage and history. The brandmark identifies Arheus as a Heritage brand at a glance, with two unicorns (the national animal of Scotland) along with decorative flourishes framing a lettermark A in a style similar to royal crests, …
Mourenne is a high end Boutique Couture (high end, bespoke fashion) brand based in the US. The brand identity we developed is elegant and luxurious, hinting at the exclusive with subtle but indulgant elements such as a silk texture flowing over a version of the antique gold logo. The story behind the brand is incredible; an extremely talented mother creating the most …
I was commissioned to create new brand identity for the Black Lion Candle Co; a brand offering an exclusive range of exceptionally well crafted luxury candles, using the finest ingredients. The brand was to feel rich and indulgant, epitomising modern luxury. Each Black Lion Candle is crafted to inspire identity, evoke emotion, and enhance personal rituals. The Black Lion Candle …
It was a true pleasure working with Emma Oliver, the founder of New Beginnings to design their new brand identity and website. New Beginnings offer private dance lessons, with their flagship offering being first dance lessons for couples wanting to either build their confidence or creative a crowd pleasing routine for their big day. The navy blue, gold and ivory …
Brand Identity Design for Mirabelle – a holistic healthcare brand featuring a wide range of organic and vegan products. The colour palette was inspired by earthy neutrals, including olive & eucalyptus – and conveys a real sense of natural wellbeing. There are some beautiful details in the logotype, the sweeping leg of the ‘R’, the swoosh in the ‘B’, and a customised treatment for the ‘LL’ …
It was a real pleasure to create the new brand identity for Armonia Investment & Management – based in Dubai, which is the perfect location to provide their bespoke services to thriving businesses in the region. Armonia believe in combining the very highest levels of financial and business expertise with unparalleled care and attention to detail. We wanted to reflect …
I was very excited when the CEO of AIM Events approached me to share his vision. A complete branding makeover and a modern, fresh website – as well as bespoke packaging design. We began as always with some research and strategy, to determine just where AIM Events should be positioned, and ensure we created a brand that appealed to it’s target …
Brand Identity Design for Regal Rose Group; a brand offering services including luxury yacht staffing and estate management. The branding positions Regal Rose as providing an elite level of service to an exclusive and discerning clientelle. The logo features an attractive ‘R’ brandmark, with the left portion of the R reduced to sit within the ‘O’ of rose, balanced to …
I was commissioned to create a new website, along with brand identity for PR Films – an acclaimed, London based video production company specialising in weddings, events, corporate films & much more. Our goal was to position PR Films in a way that would reflect the very high level of work they produce, and the high end clientelle they serve. (Be sure …
The rich version of the Shahdokht Logo is by far the most detailed, complex logo I’ve ever designed. In fact, it was only possible to even consider such a high level of detail by using a modular approach… The core features of the logo are present in the regular version, with a recognisable monogram as the centerpiece. The added detail in the …
Full Brand Identity created for Highbridge Partners; a specialist executive search and advisory firm, focussing on identifying transformational talent within the global commodity trading, natural resources, renewable energy and alternative investment markets. The Identity features an effective lettermark ‘H’, depicting a ‘bridge; a nod to the brandname to increase and speed up recognition. The ‘bridge’ symbolism also feels appropriate for …
I was commissioned to create the new brand identity for Studio Perissos, led by multi award winning artist & silversmith Theresa Theper (previously Theresa Nguyen). Theresa’s work is absolutely breathtaking, so to create brand identity that would do justice in representing such a talented artist was no small task! At the heart of the brand messaging had to be the …
Panemorfi studios is a Canada based video production studio, specialising in wedding videography and a wide range of commercial film – with a signature cinematic style. Part of the brief included the need to create two faces to the brand, while ensuring they felt unified as a whole. One face would be the wedding division of the business – the …
It was a pleasure to collaborate with Stem7 to create their updated brand identity, to include a new logo, refined fonts and colour scheme. Stem7 are an Executive Search & Talent Advisory firm specialising in Investment Banking, Private Equity, Infrastructure, Real Assets, Debt, Credit and Sustainability. The new branding needed to reflect their ethos as a highly professional firm delivering exceptional …
Some businesses decide to revise their brand identity in order to re-position or attract new clients; but for Russ Jackson things happened in reverse! The success of his thriving business began to overtake his existing branding and website – which meant there was a risk of confusing clients with mixed messages… Russ achieved such international acclaim that he is regularly …
I was engaged to create new brand identity for Parfaite Xperiences, a boutique business delivering bespoke luxury events and experiences. The branding needed to feel very luxurious to reflect the high level of experiences created and attract a discerning, exclusive clientele. The logotype is deceptively simple, but the key is in the detail; subtle ligatures connecting certain characters, two complimentary fonts …
Very proud to have had the opportunity to work with a 160 year old heritage brand; Stanley Gibbons. (Stanley Gibbons were established in 1856, and have held a royal warrant of appointment from Queen Elizabeth II since 1956.) It was with great attention to detail that we set about creating their new logo; starting by looking at a range of …
When J Moriah commissioned me to create their new logo and we discussed style, I laughed at how similar our taste was. In fact, J.Moriah shares the same ‘JM’ initials as my own brand! “Let’s create something similar, but even better”, I joked, and we set about the usual identity process, a clear direction in mind. Well, I think we …
Brand Identity Design for Carati Jewelry, based in Montreal Canada, who design and produce exclusive collections of fine jewelry. Their diamonds and gemstones are set in house with the highest care and attention to detail. We wanted to create custom lettering for the logo, and I suggested a technique I often use, where we use an existing font as a starting …
I was commissioned to carefully craft an ornate and highly detailed logo for Luxe London, the first British concierge service providing its unrivalled Elite platform to the Ultra High Net Worth Individuals of the Middle East. The logo was to function in a modular way, so that a simple letter-mark could be used separately in certain situations, while the detailed symbol could function as …
Tech Butler is a London based brand offering technical support to high net worth individuals. Smart homes, entertainment systems, home business setup – just to name a few services. Discrete, reliable – and always just a phone call away for any technical issues their select clients need solved. We wanted the logo to reflect the simple, hassle-free service provided, while …
Brand Identity (including logo design) for Foret & Co – French fine dining restaurant. The combination of generously applied ivory negative space with a soft neutral greens and slate grey creates a fresh, elegant vibe. The small details in the logotype make all the difference; the beautiful slant on the ‘o’ and the ‘e’, a flowing ligature between ‘C’ and …
Oasis Dental Staffing are an agency based in Charleston, SC USA, and specialize in temporary placement of dental hygienists, dental assistants and dental admin. The brand identity we developed was to feel high end and even luxurious, aligning with the private dental practices Oasis partner with. We wanted a simple but unique and memorable logo, with an element which could be used …
I was commissioned to create a new logo for Hensman Automotive, to reflect the high end, exclusive service they provide to their clients. The logo would be widely used in a range of applications across the physical showroom, on vehicles themselves, and across digital platforms. It was carefully designed to feel modern, trustworthy, professional and high end – while looking …
It was a real pleasure to create new brand identity for Sloane Psychotherapy, based in London Chelsea. The branding reflects their high end and luxurious approach to therapy, catering to an exclusive clientele including celebrities, artists and musicians, providing a discrete service from their private practice. The logo itself contains a clever nod to the famous ‘Albert Bridge’ in Chelsea, …
Oxford Legal & Commercial commissioned me to create their new brand identity, to include a logo, submark, logotype, badge mark, monogram and brand patterns; full scope. It was a real pleasure working with their team, who had a clear vision we were able to colaboratively bring to life. As Oxford LC help their clients navigate various legal and practical matters related to …
I was commissioned to create brand identity and packaging design for Wellesley products ltd; who provide a range of luxury, high quality items. We decided to plan and impliment clear brand architecture from the outset, so that while there is a consistent look and feel across the entire Wellesley parent brand, we created distinct varitions in the identity to indicate each sub-brand. The first …
It was a pleasure to work with Adia Estate Agents to create their new brand identity design. The balance and geometry at play within the logo concept is very appealing – the little details such as the angle of the outer A mirroring the ‘A’s within the logotype… The fact the logotype serves as the crossbar for the larger ‘A’. …
Sulzer Consulting provide a wide range of IT services to a broad range of clients across several industires, with a particular focus on education, finance and investment / wealth management. Based in Switzerland but working with clients globally, they act as a long-term technology partner for their clients, often managing all aspects of their IT environment. The brand identity needed …
I was commissioned to create new brand identity for OPIE International Technology Lawyers, a firm based in Munich, Germany, who provide operational, tactical and strategic advice across a broad range of issues facing technology-centric companies. The new identity needed to reflect a high level of professionalism, to feel safe, reputable and trustworthy, yet also convey a modern and dynamic tone. Identity and …
I was commissioned to create new brand identity for Scylla & Charybdis, a contemporary fashion brand aimed at delivering sustainable, affordable luxury. The brand needed to indicate a high quality, individual and modern approach, but with strong ties to the traditional and a rich heritage feel. We explored a wide range of options, but decided a typographic approach with a …
An Elegant and Minimalist Logo designed using a blend of Classic & Modern elements. It beautifully compliments the chic, high end style of videography produced by Lightbulb Films, postioning them as a Luxury brand. In the world of film, even neutral colours could be enough to sway the perceived tone of the video; even a slightly warm background behind or …
I was commissioned to create new brand identity for Looking Glass Studio, (previously known as Pictures of Prose) led by the talented Deirdre Lewis and based in Belleville, Illinois, USA. With a focus on children’s portraiture, the studio invites you to join them ‘through the looking glass’, with meticulously crafted scenes that feel like they’ve come straight out of a fairtale. …
I was commissioned to update the brand identity for Elva Partners, an Independent search & recruitment consultancy focused on the world of corporate affairs. While honoring their exisiting identity and the brand equity it had accumalated, we wanted the new branding to elevate perceived value and reflect the high level Elva Partners work at within the recruitment sector. The logo …
Carrara Aesthetics approached me to create a new brand identity that would embody their brand values and attract their ideal clientele. The logo itself needed to look trustworthy and professional – representing a well established business. It also needed to reflect Carrara Aesthetic’s positioning as a high end clinic, offering a very high level of service and personal attention. After exploring many …
It was a pleasure to create the new brand identity for Luxe Portraits by Hanan, a uk based Newborn and Maternity Photographer. We wanted to create a sleek, elegant, minimalist brand that would reflect the high standard of photography and level of service Hanan provides. With years of experience as a midwife, Hanan is passionate about the incredible experience of …
Brand Identity Design for the Kintley Collection – a high end bridewear boutique based in London. The subtle, neutral palette beautifully compliments the light tones frequently used in wedding fashion, and creates a soft, almost dreamy aesthetic. The customised font positions this brand perfectly as high end fashion boutique, with a combination of classic elements complimenting the modern to create something …
I was commissioned to create the new brand identity for Renascentia, who produce high-quality, natural and non-toxic candles made from essential oils and natural waxes. We carefully crafted the identity to feel rich, luxurious and indulgent. A custom ‘R’ lettermark conveyed the sense of indulgence, with the sweeping letterform almost mirroring the gentle swirls of smoke released as you light the candles – …
Brand Identity Design for Usarda, an exclusive brand providing unique and limited edition jewelry collections to select clientelle. The ‘UA monogram we created is a subtle nod to the chain links often used in jewellery. Case Study OpportunityAs an exclusive label offering unique, limited-edition jewellery to a select clientele, Usarda needed a visual language that communicates rarity and refinement …
I was commissioned to create new Brand Identity for R Mora Photography, specialising in beautiful, mouth-wateringly detailed Food Photography in Los Angeles, United States. Ricardo is very talented and fast making waves in the industry, so wanted a brand to reflect the high level of clientele he is often recommended and referred to, which include venues, creative directors and art buyers, …
I was commissioned to create the new brand identity for Patricia O Driscoll Mediation, along with front end website design (Designing the layouts, look and feel of a website, but then passing the concepts on for a developer to build). The brand needed to feel approachable yet professional, with a sense of peace / tranquility – a little softer than …
I was commissioned to create new brand identity (which of course includes logo design) for Tip Top Hospitality, specialising in high end events and catering internationally. We wanted to play on the strong brand name, and the concept of 3 unique chevrons worked beautifully; on one level it represents an abstract building or marquee, on another it indicates the very …
Signature London – providing luxury chaffeurs, concierge, and other services for a decerning clientelle. Sometimes the most obvious solution is actually the most effective – and the concept to play on the brand name and represent ‘Signature’ literally worked very well indeed. To ensure legibility, the full brand name is repeated below the script type; which gave us the freedom …
It was truly a pleasure to work with The Royal Pooch Boutique to develop their new brand identity. Offering a range of clothing and accessories for 4 legged friends at a standard and level of quality equal to leading human fashion labels, the goal was to convey this and create the correct expectation through the presentation and brand identity design. Using …
EL Craniosacral therapy approached me to design their new brand identity. I began, as always, by taking a deep dive into their industry and learning exactly what this specific form of therapy involves! Craniosacral therapy involves working with body system, fascia. CST is unique in its ability to work with the source of symptoms on every level, whether mental, physical …
The Barber Box is a new modern barbershop opening in High Wycombe, with an interesting unique selling point; the shop itself is made from shipping containers. The shop theme is minimalist, modern and luxurious – and so we created a logo that reflected that sense of style. Case Study OpportunityA modern barbershop built from shipping containers in High Wycombe …
I love the elegance of luxury candles; from the votive to the presentation box, it’s a designers dream to not only conceptualise brand identity, but develop and apply it to such a beautiful packaging application. This was one of those occasions. Lacey & Lacey is a family business founded in Ohio, United States by Neville and Regina Lacey. They established their luxury fragrance candle …
Noel Café is a high end coffee shop located in East Barnet, North London – the town I’ve lived in for over 10 years. It’s always a pleasure to work with local businesses, and I was delighted when Xhoana reached out to me and described her vision for the new coffee shop; a classy, family owned business (the name ‘NOEL’ literally …
Logo design for FilmShed – Experts in creative post production and VFX. Symbol playing on the word ‘shed’ but also a subtle link to play and fwd buttons. Simple and effective.
One of the primary functions of a logo is to identify – and in a world saturated with brands, this is increasingly challenging. That’s why I love logo’s which tie into a brands unique story, and that was certainly the case with the brand identity and logo I developed for Old Bank Coffee House; a high end coffee shop located …
I was commissioned to create a Brand Book / Manual & Full Branding for the Portrait Boutique London. They are a high end female portraiture studio, offering a bespoke service for a discerning clientele. Brand Identity, Logo Design, colour scheme, typography and usage are all outlined in this brand book. The Brand is minimal, minimalist, simple, dark, gold, white, refined, …
I was commissioned to create brand identity (including a new logo) for 109 Studios, the professional brand of Screenwriter and Novelist Francesca Lin; based in Hong Kong and London. While we wanted the brand to feel versatile enough to suit a broad range of projects, 109 Studios tend to specialise in certain genres; psychological thrillers, suspense and non-gory horror. We explored …
It was a pleasure working with Clare to create brand identity for ‘Clare Sargeant Style Elevation’. Clare is an accredited Personal Stylist based in Surrey, with over 10 years experience in the fashion industry and a degree from the London College of Style. Clare is also proudly partnered with Harvey Nichols and their prestigious Stylist Club in Knightsbridge, London. Naturally we wanted to …
Brand Identity Design for Giggles & Smiles Photography, a Dublin based high end photography studio specialising in Newborn, Maternity and Portrait Photography. A neutral colour palette featuring warm pastels was a must, paired with classy serif type to position the brand as the high end, award winning studio it is. In fact Tanya has won multiple prestigious awards, including the IPPVA …
I was commissioned to design and develop the new brand identity for ‘Bspoqe’ (deliberately spelt with a twist on the word in case you were wondering!), a company offering wheel remanufacturing; a term used because the results are so close to a factory fresh condition. How do you create a logo that communicates this ‘good as new’ USP? The logo …
I was commissioned to create a new logo for Davis Contractors – who specialise in kitchens, bathrooms, rendering and plastering. The revised logo was to reflect the high level of service provided by the contractors, appeal primarily to homeowners and convey a sense of modern, sleek finishing. Davis Contractors have invested in top of the range tools; Festool, ensuring the highest quality …
I was commissioned to create the brand identity for Tina Cleary’s new business venture. Although already an established and talented newborn and event photographer, Tina’s new venture offers much needed personal branding photography to business professionals. The new branding needed to feel serious and professional to appeal to working professionals, while also appealing to individuals looking for self improvement, empowerment and an …
Nemi is a multi-awarded portrait photographer, with two studios dedicated entirely to maternity portraits. One is located in Richmond, West London. When Nemi approached me to discuss the creation of a new website, we soon realised that for best results the brand identity as a whole needed to be revised… The high standard of work Nemi was producing led to …
I had the pleasure of creating new brand identity for Nova International, an executive search and recruitment firm based in London, serving clients globally. We wanted to create an identity that reflected the energy and drive behind the company as well as their professionalism. The use of traditional elements with a modern twist, paired with a fresh, bright colour palette …
I was commissioned to provide Logo design for the startup boutique; The Beauty Stop – London. We tried a range of concepts, arriving at simple, elegant solution. It’s so important a logo works equally well across a wide range of applications; from a shop window to social media.⠀ Case Study Opportunity Neighbourhood beauty brands often lean on cute scripts and colour …
Brand Identity design for Victoria Bushell Consulting – specialising in brand, strategy and marketing consultancy within the entertainment, kids, media and licensing industry. With a wealth of experience and impressive resumé, we wanted to create an identity that would immediately convey the weight of Victoria’s expertise. Positioning needed to indicate VBC was the ‘go to’ for small to medium sized companies …
I was commissioned to create the new brand identity for Mijoza Hair, Specialist Premium Wigs & Hair Extensions. The new branding positions Mijoza Hair at the high end of the market, creating an expectation of quality, luxury products. We explored a range of concepts, before arriving at the distinct ‘M’ monogram – which features a subtle wave of hair forming part …
Peter Baghiu is a professional wedding photographer based in London, who frequents the most exclusive hotels and venues. We wanted to create an identity that would correctly position Peter as a photographer who provides a very high level of service, offering a wealth of experience and personal attention. As THE luxury wedding photographer. The signature style concept we chose to …
It was a pleasure working with London Brewery to develop their new brand identity along with packaging design for their new range of Pale Ale; British Pride. Case Study Opportunity London Brewery set out to pair a confident brand voice with packaging that reads instantly in any context—on shelf, on a bar, or online—while leaving room for future beers and …
Tory D is one of the most talented newborn photographers in Australia – creating beautiful images from his popular Melbourne based studio. We began with a strategic approach to his new brand identity; looking at target clients, positioning, photographic style – and ultimately searching for a concept that would link these things together. Realising that the level of service Tory provides is tailored to a discerning clientele, …
I was commissioned to refresh Rivka Singer’s brand identity. Rivka is a celebrated newborn photography with a popular studio based in New York City. We wanted to create something that felt premium and high end, but ensure a hint of something bespoke, tailor-made was included. Rivka often uses beautifully colourful, ornate floral backgrounds for her images – something that differentiates her …
I was commissioned to create a new brand identity for Richard Sheaves, a successful documentary photographer. The branding needed to reflect a personal touch, authenticity, dignity and the serious nature of the subjects Richard captures. The font chosen for the top line of the logotype ‘Richard Sheaves’ is balanced to create an aesthetically pleasing contrast, allow the two words to …
Logo design for Career Parlour, who advise on career and educational pathways, helping their clients ensure their journey leads exactly where they want it to. We choose a sophisticated copper/soft blue colour palette, to be used interchangably with black and white depending on the context. The simple wordmark logo, highlighting the overlap between the word ‘Career’ and ‘Parlour’, mirrors the …
I was commissioned to create a logo along with new brand identity guidelines for Erik Lundqvist, a culinary (food) photographer based in London. The new brand needed to bring perceived value and expection in line with the high standard of photography Erik offers. It also needed to clearly identify him as a specialist in this field, rather than a generic or mixed …
I was excited when Fortunis Capital approached me to discuss a rebrand – a full overhaul of their existing brand identity. Everything about the intended direction the new branding would take resonated well with me, exactly the kind of ultra high end, stylishly corporate and elegantly exclusive brand I like to create. A key part of the brief was to …
Love of a Queen manufacturer high end luxury fragrances ranging from candles & bath salts to perfumes. I was approached to develop a strong brand identity for Love of a Queen as they prepared to launch their flagship product, a luxury scented candle to exclusive retailers initially in central London. The project included packaging design, so we performed extensive research …
HUBOIS is a high end luxury brand specialising in premium leather goods; from belts to handbags. As the logo would feature prominently on a wide range of goods, it needed to be simple, remain clear at small sizes and work well when embossed or engraved. In my opinion – ALL logos should meet these criteria! However special care was taken …
